{"id":854,"date":"2023-06-21T12:44:48","date_gmt":"2023-06-21T15:44:48","guid":{"rendered":"http:\/\/lucasluccas.com\/?page_id=854"},"modified":"2023-07-06T23:12:05","modified_gmt":"2023-07-07T02:12:05","slug":"sobre","status":"publish","type":"page","link":"https:\/\/lucasluccas.com\/en\/sobre\/","title":{"rendered":"About"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"854\" class=\"elementor elementor-854\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db38de4 e-con-full gradient-bg e-flex e-con e-parent\" data-id=\"db38de4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df506f1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"df506f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default translation-block\">Designer who believes in brands as a <b>tool for connecting<\/b> people, projects, businesses, and purpose.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2310df e-con-full e-flex e-con e-parent\" data-id=\"a2310df\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8a6fa52 e-con-full testi-container e-flex e-con e-parent\" data-id=\"8a6fa52\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f6e0e34 e-con-full e-flex e-con e-parent\" data-id=\"f6e0e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8001c07 e-con-full col-right e-flex e-con e-parent\" data-id=\"8001c07\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd7deb elementor-widget elementor-widget-text-editor\" data-id=\"bcd7deb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Naturally curious, passionate about stories, connections, technology, and art. I found myself in design when I realized that <b>designing means bringing together aesthetics with functionality<\/b> and reason with emotion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df01e28 elementor-widget elementor-widget-text-editor\" data-id=\"df01e28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I hold a bachelor degree in Graphic Design, a master's in Design from PUC Rio de Janeiro, and have 8 years of experience developing complete brand and visual identity projects for clients of various sizes and industries. Currently, I work as a freelancer, helping companies throughout Brazil become more valued through design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee4fafc e-con-full testi-container e-flex e-con e-parent\" data-id=\"ee4fafc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2e84abc e-con-full col-left e-flex e-con e-parent\" data-id=\"2e84abc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70f8b56 elementor-widget elementor-widget-heading\" data-id=\"70f8b56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47b006d e-con-full col-right e-flex e-con e-parent\" data-id=\"47b006d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a610e1b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a610e1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A well-crafted design allows you to translate the quality and differentiation of your product or service into effective and impactful visual communication.<\/p><p>That's why the goal of my work is to help your business communicate with their audience clearly and consistently, thus standing out even in a highly competitive market.<\/p><p>Some of the services I offer include:<\/p><ul><li>Branding and visual identity design<\/li><li>Standardization and brand identity guidelines<\/li><li>Creation of digital and printed graphic materials<\/li><li>Editorial design<\/li><li>Packaging design<\/li><li>Pre-production follow-up for printed materials<\/li><li>Website interface design<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32b3d90 e-con-full testi-container e-flex e-con e-parent\" data-id=\"32b3d90\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6aad8bd e-con-full col-left e-flex e-con e-parent\" data-id=\"6aad8bd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3d0ff elementor-widget elementor-widget-heading\" data-id=\"bd3d0ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abdadd4 e-con-full col-right e-flex e-con e-parent\" data-id=\"abdadd4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7603a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cf7603a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Project<\/h3>\n<p>What is success to you? What your brand is or isn't? What does it need to convey, and who is it speaking to? The central point of my work is in designing. Designing means creating to achieve a goal. In other words, all decisions made during the creation process are based on criteria we define together at the beginning of the project. This way, we can direct all efforts towards achieving the result you seek.<\/p>\n<h3>Purpose<\/h3>\n<p>What is the reason for your business to exist? What impact do you want to have on people and the world? It is through purpose that we connect and move forward, and that's why I strive to convey it in every project I develop. A purpose-driven business is an opportunity to build a genuine brand that stands out from others.<\/p>\n<h3>Collaboration<\/h3>\n<p>Design is about meeting people's needs, and therefore, it needs to be collaborative. Despite my technical expertise in design, those who understand the business best are the ones living it every day. That's why it's essential to me that the stakeholders collaborate with their opinions, experiences, and ideas during the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-211afdf e-con-full testi-container e-flex e-con e-parent\" data-id=\"211afdf\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ece970 e-con-full col-left e-flex e-con e-parent\" data-id=\"1ece970\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1308545 elementor-widget elementor-widget-heading\" data-id=\"1308545\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8709bc e-con-full col-right e-flex e-con e-parent\" data-id=\"e8709bc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43b9db7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43b9db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To work efficiently and achieve the best solution for your business, my brand projects are based on four main stages:<\/p><ol><li><b style=\"background-color: transparent; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-accent-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-text-letter-spacing ); text-align: var(--text-align);\">Research<\/b><span style=\"background-color: transparent; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-accent-font-family ), Sans-serif; font-weight: var( --e-global-typography-accent-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-align: var(--text-align);\">: immersion and study with the goal of understanding your business \u2013 objectives, market, competitors, differentiators, and references<\/span><\/li><li><b style=\"background-color: transparent; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-accent-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-text-letter-spacing ); text-align: var(--text-align);\">Synthesis<\/b><span style=\"background-color: transparent; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-accent-font-family ), Sans-serif; font-weight: var( --e-global-typography-accent-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-align: var(--text-align);\">: interpretation of research findings and defining criteria for creation.<\/span><\/li><li><b style=\"background-color: transparent; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-accent-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-text-letter-spacing ); text-align: var(--text-align);\">Creation and refinement<\/b><span style=\"background-color: transparent; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-accent-font-family ), Sans-serif; font-weight: var( --e-global-typography-accent-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-align: var(--text-align);\">: the step for drawing, evaluation, and selection of the final solution.<\/span><\/li><li><b style=\"background-color: transparent; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-accent-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-text-letter-spacing ); text-align: var(--text-align);\">Implementation<\/b><span style=\"background-color: transparent; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-accent-font-family ), Sans-serif; font-weight: var( --e-global-typography-accent-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-align: var(--text-align);\">: standardizing the identity and launching the brand with deployment in digital and\/or physical graphic materials.<\/span><\/li><\/ol><p>While the method remains generally the same, in each of these stages, I use a variety of techniques tailored to each client's needs, which are presented as we progress through the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9a400d e-con-full testi-container e-flex e-con e-parent\" data-id=\"b9a400d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aef86ae e-con-full col-left e-flex e-con e-parent\" data-id=\"aef86ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a43a556 elementor-widget elementor-widget-heading\" data-id=\"a43a556\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Academic writing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4abd128 e-con-full col-right e-flex e-con e-parent\" data-id=\"4abd128\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32f7e3b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"32f7e3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since my undergraduate and master's degrees, I have also been researching and producing academic texts on design, teaching, professional practice, and various other topics. If you'd like to know more about my publications, they are available through the links below (in Portuguese):<\/span><\/p><p><a href=\"https:\/\/drive.google.com\/file\/d\/0B_9J9fk8J-pfd0lrdTBtb3gxVDA\/view?usp=sharing&amp;resourcekey=0-Mp9tuMIyw-dxAuoEocllMQ\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"text-decoration: underline;\">Student Movements and Collectivity in the Design Profession and Academy<\/span><\/a> (2016) \u2013 Undergraduate thesis, UniFOA<\/p><p><a href=\"https:\/\/www.proceedings.blucher.com.br\/article-details\/35881\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"text-decoration: underline;\">Design, Research, Science, and Academia: Conflicts and Approximations<\/span><\/a> (2020) \u2013 Paper presented at the International Design Colloquium 2020\u00a0<\/p><p><a href=\"https:\/\/doi.org\/10.17771\/PUCRio.acad.62454\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"text-decoration: underline;\">From Graduation to Profession: Project Practice in Graphic Design Between Academic and Professional Environments<\/span><\/a> (2021) \u2013 Master's dissertation, PUC-Rio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a0f21d e-con-full testi-container elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"8a0f21d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8679dcb e-con-full col-left e-flex e-con e-parent\" data-id=\"8679dcb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5efbf5 elementor-widget elementor-widget-heading\" data-id=\"a5efbf5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fff31db e-con-full col-right e-flex e-con e-parent\" data-id=\"fff31db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7a316 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ed7a316\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In addition to projects and academic publications, on my blog, you can read articles, opinions, and reflections on day-to-day practice and my experiences as a designer. To access the texts, click the link below:<\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/lucasluccas.com\/en\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Design Beyond the Screen<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c615564 e-con-full e-flex e-con e-parent\" data-id=\"c615564\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb0310 elementor-widget elementor-widget-template\" data-id=\"dcb0310\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"2129\" class=\"elementor elementor-2129\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3f36024 e-con-full e-flex e-con e-parent\" data-id=\"3f36024\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8ac44 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0c8ac44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are interested in my work and would like to get in touch, it will be a pleasure to assist you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54bd3e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c54bd3e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/en\/contato\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Designer que acredita nas marcas como ferramenta de conex\u00e3o entre pessoas, projetos, neg\u00f3cios e sonhos. Curioso de nascen\u00e7a, apaixonado por hist\u00f3rias, conex\u00f5es, tecnologia e arte. Me encontrei no design quando entendi que projetar significa unir est\u00e9tica com funcionalidade e raz\u00e3o com emo\u00e7\u00e3o.&nbsp; Sou graduado em Design Gr\u00e1fico, mestre em Design pela PUC do Rio de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-854","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/pages\/854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/comments?post=854"}],"version-history":[{"count":175,"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/pages\/854\/revisions"}],"predecessor-version":[{"id":2384,"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/pages\/854\/revisions\/2384"}],"wp:attachment":[{"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/media?parent=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}