{"id":1906,"date":"2023-06-30T17:03:45","date_gmt":"2023-06-30T20:03:45","guid":{"rendered":"http:\/\/lucasluccas.com\/?post_type=projeto&#038;p=1906"},"modified":"2023-08-25T16:32:52","modified_gmt":"2023-08-25T19:32:52","slug":"beruang","status":"publish","type":"projeto","link":"https:\/\/lucasluccas.com\/en\/projetos\/beruang\/","title":{"rendered":"Beruang"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1408\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Caixa-Nova.jpg\" alt=\"\" class=\"wp-image-2808\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Caixa-Nova.jpg 1920w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Caixa-Nova-300x220.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Caixa-Nova-1024x751.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Caixa-Nova-768x563.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Caixa-Nova-1536x1126.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Caixa-Nova-16x12.jpg 16w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Um novo p\u00fablico, uma nova marca<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Criada em 2021 com o nome de 7Brasil, a Beruang consolidou seu espa\u00e7o no e-commerce nacional atrav\u00e9s das plataformas de marketplace. Com um p\u00fablico predominantemente jovem e masculino, ficou clara a oportunidade de oferecer produtos que fossem ao mesmo tempo acess\u00edveis e com aten\u00e7\u00e3o aos materiais e ao design e se diferenciar dos concorrentes. O rebranding, ent\u00e3o, veio para reposicionar a empresa e aumentar o valor percebido da marca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Antes-Depois.jpg\" alt=\"\" class=\"wp-image-2934\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Antes-Depois.jpg 1921w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Antes-Depois-300x169.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Antes-Depois-1024x576.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Antes-Depois-768x432.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Antes-Depois-1536x864.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Antes-Depois-18x10.jpg 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Logo-1.webm\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Pequena.jpg\" alt=\"\" class=\"wp-image-2811\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Pequena.jpg 1920w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Pequena-300x200.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Pequena-1024x683.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Pequena-768x512.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Pequena-1536x1024.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Pequena-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Despertando o seu melhor atrav\u00e9s da moda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O nome Beruang foi criado pelos s\u00f3cios, tem origem indon\u00e9sia e significa &#8220;urso&#8221;, simbolizando for\u00e7a, velocidade e liberdade. A partir destas caracter\u00edsticas a nova identidade visual foi projetada com o prop\u00f3sito de real\u00e7ar a imagem individual que cada pessoa deseja mostrar para o mundo atrav\u00e9s seu pr\u00f3prio estilo a forma como se veste. Cores quentes e terrosas refor\u00e7am a mensagem de acolhimento, vitalidade e natureza.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-1-1.webp\" alt=\"\" class=\"wp-image-2895\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-1-1.webp 1920w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-1-1-300x200.webp 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-1-1-1024x683.webp 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-1-1-768x512.webp 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-1-1-1536x1024.webp 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-1-1-18x12.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Type-1.jpg\" alt=\"\" class=\"wp-image-2885\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Type-1.jpg 1921w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Type-1-300x169.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Type-1-1024x576.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Type-1-768x432.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Type-1-1536x864.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Type-1-18x10.jpg 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-3_Cores-1.jpg\" alt=\"\" class=\"wp-image-2842\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-3_Cores-1.jpg 1921w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-3_Cores-1-300x169.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-3_Cores-1-1024x576.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-3_Cores-1-768x432.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-3_Cores-1-1536x864.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-3_Cores-1-18x10.jpg 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Explorar para se encontrar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O desenho do s\u00edmbolo foi inspirado em uma b\u00fassola e na rosa dos ventos, representando o conceito de explora\u00e7\u00e3o. A mensagem central \u00e9 que a moda deve servir como uma forma de autoconhecimento: se aprofundar no lado de dentro para se expressar no lado de fora. Por isso tamb\u00e9m o s\u00edmbolo \u00e9 formado por tr\u00eas camadas que se expandem de dentro para fora.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bandeira.jpg\" alt=\"\" class=\"wp-image-2810\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bandeira.jpg 1920w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bandeira-300x169.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bandeira-1024x576.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bandeira-768x432.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bandeira-1536x864.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bandeira-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<iframe frameborder=\"0\" class=\"juxtapose\" width=\"100%\" height=\"723\" src=\"https:\/\/cdn.knightlab.com\/libs\/juxtapose\/latest\/embed\/index.html?uid=0f2730b6-30d6-11ee-b5bd-6595d9b17862\"><\/iframe>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-3.jpg\" alt=\"\" class=\"wp-image-2804\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-3.jpg 1920w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-3-300x200.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-3-1024x683.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-3-768x512.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-3-1536x1025.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-3-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Seu pr\u00f3prio estilo, sua pr\u00f3pria imagem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nas diretrizes de marca os principais valores a serem transmitidas s\u00e3o a identifica\u00e7\u00e3o e a liberdade. Por isso a fotografia foca em modelos com caracter\u00edsticas tipicamente brasileiras, fugindo do padr\u00e3o euroc\u00eantrico da moda tradicional. Al\u00e9m disso, as amplas \u00e1reas de respiro trazem leveza e confian\u00e7a.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Outdoor-1.webp\" alt=\"\" class=\"wp-image-2880\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Outdoor-1.webp 1920w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Outdoor-1-300x200.webp 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Outdoor-1-1024x683.webp 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Outdoor-1-768x512.webp 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Outdoor-1-1536x1024.webp 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Outdoor-1-18x12.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-3.webp\" alt=\"\" class=\"wp-image-2898\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-3.webp 1920w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-3-300x200.webp 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-3-1024x683.webp 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-3-768x512.webp 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-3-1536x1024.webp 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Foto-3-18x12.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Grande.jpg\" alt=\"\" class=\"wp-image-2809\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Grande.jpg 1920w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Grande-300x200.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Grande-1024x683.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Grande-768x512.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Grande-1536x1024.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Bolsa-de-algodao-Grande-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Experimenta\u00e7\u00e3o e express\u00e3o do f\u00edsico ao digital<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As pe\u00e7as gr\u00e1ficas da identidade foram constru\u00eddas como colagens, onde as refer\u00eancias indiv\u00edduais se combinam e se complementam, extrapolando as linhas e os quadros retos e lineares. Texturas de papel, madeira e tecido complementam a mistura de formas e meios.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Feed-1.jpg\" alt=\"\" class=\"wp-image-2849\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Feed-1.jpg 1921w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Feed-1-300x169.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Feed-1-1024x576.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Feed-1-768x432.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Feed-1-1536x864.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/08\/Beruang-Mockups-Portfolio-2_Feed-1-18x10.jpg 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Cartaz-Novo.jpg\" alt=\"\" class=\"wp-image-2807\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Cartaz-Novo.jpg 1920w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Cartaz-Novo-300x200.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Cartaz-Novo-1024x683.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Cartaz-Novo-768x512.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Cartaz-Novo-1536x1024.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Cartaz-Novo-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-1.jpg\" alt=\"\" class=\"wp-image-2806\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-1.jpg 1920w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-1-300x188.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-1-1024x640.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-1-768x480.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-1-1536x960.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-1-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"http:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-2.jpg\" alt=\"\" class=\"wp-image-2805\" srcset=\"https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-2.jpg 1920w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-2-300x188.jpg 300w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-2-1024x640.jpg 1024w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-2-768x480.jpg 768w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-2-1536x960.jpg 1536w, https:\/\/lucasluccas.com\/wp-content\/uploads\/2023\/06\/Moletom-2-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote alignwide has-background\" style=\"background-color:#f2f2f2\"><blockquote><p>\u201cExcelente profissional! Sem palavras, o projeto ficou incr\u00edvel. <br>Desde da primeira reuni\u00e3o, o Lucas j\u00e1 nos surpreendeu, entrou de cabe\u00e7a e sonhou junto conosco, cada pesquisa feita minuciosamente, a for\u00e7a de detalhes, o profissionalismo e tudo foi se encaixando perfeitamente no final. Est\u00e1vamos meio perdidos, e ele nos deu um norte para a marca, e o resultado n\u00e3o poderia ser outro, maravilhoso. [\u2026].\u201d<\/p><cite><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Bruno Botelho<\/mark>,<br>S\u00f3cio da Beruang<\/cite><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Beruang is an original brand that specializes in semiprecious jewelry, accessories, and clothing, focusing on the male audience. Based in the metropolitan region of Curitiba, Brazil and with a national reach, the brand experienced rapid growth through its e-commerce platform. This success led to the opportunity of enhancing the quality and design of its products to attract a more discerning target audience with higher average spending. <\/p>\n<p>With this objective in mind, I was approached to develop a comprehensive rebranding and visual identity project, guide the new positioning, and standardize the digital and physical materials for this new phase of the company.<\/p>","protected":false},"featured_media":2900,"menu_order":1,"template":"","tags":[48,47],"servico":[27,26],"class_list":["post-1906","projeto","type-projeto","status-publish","has-post-thumbnail","hentry","tag-depoimento","tag-destaque","servico-identidade-visual","servico-marca"],"_links":{"self":[{"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/projeto\/1906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/projeto"}],"about":[{"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/types\/projeto"}],"version-history":[{"count":73,"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/projeto\/1906\/revisions"}],"predecessor-version":[{"id":3022,"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/projeto\/1906\/revisions\/3022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/media\/2900"}],"wp:attachment":[{"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/media?parent=1906"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/tags?post=1906"},{"taxonomy":"servico","embeddable":true,"href":"https:\/\/lucasluccas.com\/en\/wp-json\/wp\/v2\/servico?post=1906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}