Naturally curious, passionate about stories, connections, technology, and art. I found myself in design when I realized that designing means bringing together aesthetics with functionality and reason with emotion.
I hold a bachelor degree in Graphic Design, a master's in Design from PUC Rio de Janeiro, and have 8 years of experience developing complete brand and visual identity projects for clients of various sizes and industries. Currently, I work as a freelancer, helping companies throughout Brazil become more valued through design.
A well-crafted design allows you to translate the quality and differentiation of your product or service into effective and impactful visual communication.
That's why the goal of my work is to help your business communicate with their audience clearly and consistently, thus standing out even in a highly competitive market.
Some of the services I offer include:
What is success to you? What your brand is or isn't? What does it need to convey, and who is it speaking to? The central point of my work is in designing. Designing means creating to achieve a goal. In other words, all decisions made during the creation process are based on criteria we define together at the beginning of the project. This way, we can direct all efforts towards achieving the result you seek.
What is the reason for your business to exist? What impact do you want to have on people and the world? It is through purpose that we connect and move forward, and that's why I strive to convey it in every project I develop. A purpose-driven business is an opportunity to build a genuine brand that stands out from others.
Design is about meeting people's needs, and therefore, it needs to be collaborative. Despite my technical expertise in design, those who understand the business best are the ones living it every day. That's why it's essential to me that the stakeholders collaborate with their opinions, experiences, and ideas during the process.
To work efficiently and achieve the best solution for your business, my brand projects are based on four main stages:
While the method remains generally the same, in each of these stages, I use a variety of techniques tailored to each client's needs, which are presented as we progress through the process.
Since my undergraduate and master's degrees, I have also been researching and producing academic texts on design, teaching, professional practice, and various other topics. If you'd like to know more about my publications, they are available through the links below (in Portuguese):
Student Movements and Collectivity in the Design Profession and Academy (2016) – Undergraduate thesis, UniFOA
Design, Research, Science, and Academia: Conflicts and Approximations (2020) – Paper presented at the International Design Colloquium 2020
From Graduation to Profession: Project Practice in Graphic Design Between Academic and Professional Environments (2021) – Master's dissertation, PUC-Rio
In addition to projects and academic publications, on my blog, you can read articles, opinions, and reflections on day-to-day practice and my experiences as a designer. To access the texts, click the link below:
If you are interested in my work and would like to get in touch, it will be a pleasure to assist you.
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Nome Fantasia: Luccas Design / Lucas Luccas — Designer de Marcas
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