After more than a decade working as a therapist and professor, Edson Osório began sharing Ayurveda content on social media, building an audience deeply interested in quality of life, health, and wellness.

As the project grew, so did the need for a brand capable of sustaining a larger vision: bringing content together, guiding students, and strengthening the Ayurveda community in Brazil.

The visual identity aimed to transform this vision into an inviting, structured, and modern visual identity, making the traditional universe of Ayurveda more direct and accessible for today's audience. The design combined architectural and photographic references to convey ideas of access, guidance, and new learning paths.